VitasVitas.com : Yovia and Gemini Sun Records Unite to Launch Opera Star Vitas using Social Media
Yovia, the pioneer of social-focused advertising has partnered with Gemini Sun Records to launch the U.S. career of Russian pop star Vitas. The unique singer and world-renowned performer’s fresh style and wide vocal range have already earned him millions of fans globally, including over 4 million fans on the popular video-sharing site YouTube.
Gemini Sun Records and Yovia are using an innovative new social media optimization (SMO) approach to introduce Vitas to the U.S. market. Yovia will utilize social media marketing techniques to harness Vitas’s expansive online presence, and ultimately market and sell a new exclusive Collector’s Edition audio-visual CD/DVD set designed to showcase the best of Vitas’ stunning live performances to North American fans. As part of this extensive campaign Vitas will be introduced on Facebook, MySpace, YouTube and Google, as well as through a broad blog network.
“This is the future of advertising,” said Jalali Hartman, CEO of Yovia.“Consumers naturally spread the word about things that are interesting or valuable, and with over 4 million YouTube fans and 20 million fans in Asia and Europe, Vitas definitely has that broad appeal. He showed up on our radar over a year ago, and we’re excited to represent him online.”
“We’re taking advantage of this social media approach to spread the word about this amazing new artist,” said Nicholas Gunn of Gemini Sun Records. “Frankly, record companies need to really embrace this new media. Yovia is pioneering this distribution technique, so we’re excited to partner with them to bring Vitas to the U.S. Market.”
The companies entered into a joint venture this week to introduce a new English-language Vitas fan club, which will serve as the central property for an internet-wide campaign to launch Vitas in the United States.
Fans can visit the new fan club and participate in what is being called the Vitas!Vitas! Movement at http://www.vitasvitas.com
About Yovia:
Yovia, the first social media agency, is pioneering this new way to advertise. Employing their network of over 150 bloggers and contributors around the world, as well as 167 of the world’s top social networks and search engines, Yovia uses a patent-pending methodology to ‘spread the word’ about various topics. By creating and engaging in natural conversations with millions of people, Yovia is able to create large amounts of internet traffic for advertiser partners, including publishers, movie studios, musicians and online communities. Founded by executives and researchers from MTV Networks, DoubleClick and MEC LABS, Yovia has offices in Florida and New York.
For more information, visit Yovia on the web at http://www.yovia.com
About Gemini Sun Records:
Gemini Sun Records represents an eclectic roster of musicians including Terry Oldfield, 2002, three-time Grammy nominee David Arkenstone, and recent acquisition Vitas. President/CEO Nicholas Gunn, himself a multi-platinum musician, ensures fans of Gemini Sun’s artists benefit from cutting edge internet trends in delivery of multimedia, internet radio, and downloads. Gemini Sun Records is based in California.
For more information, visit Gemini Sun Records on the web at http://www.geminisunrecords.com
Contact:
Jalali Hartman
ph: (904) 534-7415
jhartman@yovia.com
December 4th, 2007 at 5:09 am
congratulatians!
December 5th, 2007 at 8:35 am
Dear friends,
I am a Russian fan of Vitas. I am so pleased that my dear artist continues to win the hearts of people all over the world. Vitas is actually a very talented and unique artist. In my opinion, he is THE BEST Russian singer of all that have appeared in my country within the last decade. I communicate with Vitas’ fans from different countries and will be glad to share the information about him with everybody who needs it. If you have any questions concerned with Vitas, I am at your service. My e-mail: alvasta@yandex.ru
December 9th, 2007 at 6:11 am
Anna, we’ll welcome your presence to answer questions and share news that you see in your country!
December 11th, 2007 at 9:00 pm
He really is talented. I fined his music both beautiful and haunting!
Go Vitas
December 18th, 2007 at 5:02 am
Dear V, I hope your dream is going your way. Take care, my angel…
January 6th, 2008 at 10:53 pm
I have tried to learn many languages ….Hindi ,Spanish, French but none of it attached to my soul.
One defining day I heard Vitas.Shortly after I began to learn Russian. Now the more I learn, the more I love and long to reach out to the Russian people.
Thank you for such wonderful music.
February 1st, 2008 at 6:18 am
I have this album and I can attest to the beauty that is displayed. The vocal range of Vitas is amazing. No one will be disappointed by this cd or any of his other ones. He is really quite amazing.
February 18th, 2008 at 10:44 pm
I ordered your C.D/DVD A while ago and it’s still not here
February 20th, 2008 at 9:43 pm
i hope you you are happy , Vitalii
March 6th, 2008 at 1:10 am
I Finally got your CD and I watched and listened to it 4 times in one day!!!
April 4th, 2008 at 2:05 am
I was seracing for Lucia Di Lammermoor on the web and found his video on Youtube. I think he’s the best singer for this techno opera song. One thing that caught my attention was that I noticed that the song appears to skip. I also noticed that several of his videos have this issue. Did they meant to do that or was this a mistake? Also, who are the violinists on the video?
Thank you.
April 18th, 2008 at 6:54 am
Skipping in some Vitas’ MVs was made purposefully. I don’t like it either, but such was an idea of the producing director of these videos.
The high-skilled violinists in “Lucia Di Lammermoor” are the girl of the musical duet “Vibration”.
May 5th, 2008 at 5:56 am
Great Vitas, my forever angel, your talent will be known by everyone in the world. I’m waiting for that day coming. You’re the diamond, will shine eternally.
Fan from Shanghai.
July 25th, 2008 at 10:32 am
vitas………!how can i explain my emotional,when i heared your voice………!nearly my soul